Post by account_disabled on Oct 8, 2023 23:20:41 GMT -6
Founded more than 85 years ago, global technology group Rohde & Schwarz is represented in Asia-Pacific through its Singapore headquarters.Itsregionalmarketing team once struggled to grow its database of prospects due to the diversity of the region and low brand awareness.In the past few years, however, the company’s digital transformation initiatives have brought digital marketing to the fore.“By relying on traditional marketing channels like tradeshows, we were missing out many prospects,” said Ng Sze Ming, Digital Marketing, Rohde & Schwarz. “So, we grew our marketing activity to online channels where engineers hang out so that we can educate, delight and nurture them throughout the buying journey.”
LinkedIn was Rohde & Schwarz’s natural Phone Number List choice as the platform allows it direct access to a large B2B professional audience in a trusted environment where its target audience of engineers already search for and consume valuable content.With full-funnel objectives of growing brand awareness, nurturing prospects and generating quality leads, the team adopted an integrated organic and paid strategy on LinkedIn. This is helping the Asia-Pacific team drive an impressive number of quality leads at up to 80% lower cost per lead compared to industry benchmarks.
Find out why Rohde & Schwarz believes that LinkedIn offers a great balance bLeads generated on LinkedInetween the quality and cost of leads. Check out the full case study.With full-funnel objectives of growing brand awareness, nurturing prospects and generating quality leads, the team adopted an integrated organic and paid strategy on LinkedIn. This is helping the Asia-Pacific team drive an impressive number of quality leads at up to 80% lower cost per lead compared to industry benchmarks.
LinkedIn was Rohde & Schwarz’s natural Phone Number List choice as the platform allows it direct access to a large B2B professional audience in a trusted environment where its target audience of engineers already search for and consume valuable content.With full-funnel objectives of growing brand awareness, nurturing prospects and generating quality leads, the team adopted an integrated organic and paid strategy on LinkedIn. This is helping the Asia-Pacific team drive an impressive number of quality leads at up to 80% lower cost per lead compared to industry benchmarks.
Find out why Rohde & Schwarz believes that LinkedIn offers a great balance bLeads generated on LinkedInetween the quality and cost of leads. Check out the full case study.With full-funnel objectives of growing brand awareness, nurturing prospects and generating quality leads, the team adopted an integrated organic and paid strategy on LinkedIn. This is helping the Asia-Pacific team drive an impressive number of quality leads at up to 80% lower cost per lead compared to industry benchmarks.