Post by account_disabled on Dec 24, 2023 1:21:23 GMT -6
It is also a serious organizational problem - how to best include social media in communication team responsible for customer service with access to e.g. order database, customers, purchase history, etc. For 40 percent people FB is a faster channel of contact with the company Requirements are inversely proportional to age A careful analysis of the results shows that young customers expect much more from companies on social media.
In their case (users under 25 years of age), as many Phone Number Data as 60% declare that they agree that Facebook should respond to their complaints more efficiently. For 60 percent for the youngest users, Facebook is the fastest channel for help from companies Of course, it may be debatable what individual respondents had in mind. The question we asked was: "To what extent do you agree with the statement: By contacting companies regarding complaints via.
Facebook, you will get better/faster help than by calling hotlines or reporting the problem via the forms on their websites." The study participants could, for example, read everything very literally, treating, for example, writing an email as an activity that did not fit into those mentioned in the question. Nevertheless, the fact remains that out of 127 study participants who were less than 25 years old, as many as 76 answered the question affirmatively, directly indicating that "better help will be obtained through Facebook."